Vizio: What Is Smart?


Flying through a universe of pixels, the viewer sees multiple etheral vantage points as pixels form scenery and moments in history. For Vizio’s new line of Smart TVs, this spot questions what makes a TV Smart.

Through research and development, Ivan created a volumentric, pixel mapping technique that helped visualize the story. The technique was showcased at Siggraph 2014 by John Robson.

Studio

Mirada

Client

Vizio

Role

Designer
Animator

Los Angeles, Calif.