The United States is the last major country left to adopt the metric system; and there seems to be no push for change. This motion graphic piece is here to jump start the idea of metric converting. Our target audience is the general online population but primarily focused on younger individuals (mainly students).
The piece includes animated typography, characters, 3D, infographics, along with a live action puppet and narrator all working together to create a fun learning experience.
Published in IDN's v18n4
Voice ActorDave Simmons
Behind the Scenes
The script helped us tremendously organizing the sequence of events and also helped split the work for the team.