Think Metric

The United States is the last major country left to adopt the metric system; and there seems to be no push for change. This motion graphic piece is here to jump start the idea of metric converting. Our target audience is the general online population but primarily focused on younger individuals (mainly students). 

The piece includes animated typography, characters, 3D, infographics, along with a live action puppet and narrator all working together to create a fun learning experience.

Published in IDN's v18n4

Class

Independent Study

Instructor

Ming Tai

Role

Creative Technologist
Programming
Animation

Team

Creative Director/Animator
Ivan Cruz

Producer/Animator
Alex Galanis

Script Editor/Animator
Ira Pietojo

Character Design
Eugene Lee

Designer/Animator
Eunice Kim

Concept Artist/Animator
Edmund Liang

Voice Actor

Dave Simmons

Character Design

Custom Font

 

The script helped us tremendously organizing the sequence of events and also helped split the work for the team.