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HBO MAX Original Identity


HBO Max wanted an originals identity that nods to the brand’s iconic “static” in a fresh, vibrant way. This mnemonic precedes a roster of Max Originals on the new streaming platform.
Made at IMAGINARY FORCES

@2020 HBO, Imaginary Forces. All rights reserved.


Creative Director
Karin Fong

Producer
Steve Garfinkel

Designer/Animator
Ivan Cruz
Jesse James Jones Jr.
Brandon Savoy
Coordinator
Jackson Kerr
Los Angeles, Calif.